New York Magazine Considers Going Biweekly

It would be sad if it happened, but it would not surprise me, said Steve Cohn, editor of Media Industry Newsletter, which showed that New Yorks ad pages were down 9.2 percent year-over-year through Oct. 14. Digital now accounts for about half the companys ad revenue, but that is attributable as much to prints steady erosion as it is to digitals gains in recent years. Before the recession, New York racked up 3,343 ad pages in 2007, according to MIN 1,500 pages more than it is expected to tally this year. Ad pages fell 12 percent in 2008, followed by a staggering 27 percent drop in 2009. And in a move that is sure to be worrisome as it pushes for digital dollars, Web traffic in September dropped to 3.6 million unique monthly visitors, according to comScore, a 16 percent drop from last year. A Wasserstein family trust inherited the magazine after the death of Bruce Wasserstein in 2009. The financier brought it for $55 million back in 2003. So far, the Wasserstein family has kept the magazine and websites rolling, but it is not clear what the trusts capacity is to absorb losses over a prolonged period. The most recent example in the weekly media world holds little promise. When stereo equipment magnate Sidney Harman died in April 2011, only months after rescuing Newsweek, his family trust soon bailed on the money-losing magazine. Like other weekly publications, New York has resorted to more double issues in slow periods and a gradual cutback in frequency. In the first half of the year, it published 20 issues, not 26.

ad:tech New York Startup Spotlight Finalists Announced

Finalists also receive free exhibit space in Innovation Alley as well as coaching throughout the competition from ad:tech New York partner Evol8tion, who specializes in connecting startups with brands. At the conclusion of the pitches, two finalists will be crowned and awarded with the ad:tech Innovation Award. More Information: — For more information on ad:tech, visit: http://bit.ly/LMtywG — To register for ad:tech New York 2013, visit: http://bit.ly/1aSCHQ2 — For more information on the expo floor features, visit: http://bit.ly/17cYBKH — For more information on the Startup Spotlight competition, visit: http://bit.ly/19GpqKy — Follow @adtech on Twitter and join the conversation using #adtechNY About ad:tech ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in six countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com. ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com. About MasterCard MasterCard /quotes/zigman/390906/quotes/nls/ma MA +1.33% , http://www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the Engagement Bureau. About Tourneau Tourneau – has over 100 years of expertise in the luxury watch retail business, ever evolving to provide the best luxury watch buying experience with the most extensive selection of timepieces presenting over 8,000 styles representing nearly 100 brands, as well as the widest selection of Certified Pre-Owned watches. The company currently holds an unrivaled presence in the market with over 30 stores and the largest manufacturer authorized service operation in the United States.